Whitney Wolfe Herd’s Epic Takeover

The founder and CEO of Bumble, Bizz, and the new BFF app hailed from Salt Lake City, Utah. Future power woman Whitney Wolfe Herd was born in 1989 to property developer Michael Wolfe and stay at home mom Kelly. While in College at Southern Methodist University, she started a company called “Help Us Project” which benefited the areas affected by the BP oil spill.

The company took bamboo and created stylish tote bags that caught the attention of celebrities who sported the bags around town. Ahead of her time, Whitney accomplished this at nineteen.In December 2014, Whitney Wolfe Herd would become the founder and CEO of Bumble (headquartered in Austin, Texas). A dating app that gives women more control over initiating conversations with their matches. Bumble matches women and men up but allows the women to make the first contact when connecting with an opposite-sex partner.

Last July 2017 Bumble announced that they would launch Bizz a new site where professionals and mentors can connect locally. Bizz allows users to swipe and find a connection with mentors. Essentially the app makes it easier to expand network and make career moves with its over 20 million users. In the same year of Bizz launching, Bumble launched BFF.

A new app that allows users to use the same algorithms for friendship instead of dating. To differentiate between dating and friends the conversations in the app is color-coded. Green for a new best friend and yellow when conversing with a potential date. Launching BFF will be the first app to grab this niche.

Whitney Wolfe Herd may be still under 30 (Which Forbes Magazine named her on its 30 under 30: Consumer Technology list) but she has shown she is well aware of what the next hot tech is. This is how you launch an Epic takeover. This woman is on fire! With her finger on the pulse of the next generation of Tech suave souls, Whitney is sure to have something ready for everyone.

If that was not enough, while running a company valued at 1Billion, Whitney Wolfe Herd is still able to take time out for a personal life. Recently she tied the knot with Michael Herd, A Texas oil heir in the picturesque setting of Positano, Italy. Whitney is more than the CEO and founder of Bumble in today’s world of Tech but a Dynamic force to reckon with.

Learn More: www.fastcompany.com/person/whitney-wolfe