It increasingly became difficult to keep up with what’s important in email inbox. Relevant mails could be buried in junk and it was difficult to retrieve them. Two 24-year entrepreneurs experienced the problem first-hand and endeavored to change it. Jojo Hedaya and Josh Rosenwald started Unroll.me, an email organization tool.
Unroll.Me was conceived out of a personal frustration. Jojo Hedaya, co-founder and COO, could send emails to Josh Rosenwald and never get a response. In defense, Josh said he never got the emails. The tool puts together subscriptions, newsletters, and updates to make it easy for you to decide on what to keep and what to unsubscribe from.
The two entrepreneurs grew up in New York City but met in a college in Israel. They had a lot of similar things. They even share a birthday. They both attended Jewish high schools. Both Jojo Hedaya and Josh Rosenwald didn’t graduate from college. Mr. Hedaya believes that there is more into life than a college degree. The skills are what matters the most.
Jojo Hedaya didn’t anticipate that the company will become this big over 6 years later. In fact, Mr. Hedaya considers themselves lucky owing to the number of startups in the United States that don’t survive in the market. They experience their fair share of challenges while trying to getting Unroll Me up and running. They soldered on during turbulent times and investors started having confidence on them after they stood the taste of time. Josh and Jojo made Unroll Me as simple as possible to the users.
Jojo Hedaya has three credits to finish to be able to go for a degree. However, he plans to go back and finish his studies. The passion he had for simplicity streamlined the email unsubscribe process and as a result, users gained control over their inbox. Under his tenure, the company gained millions of users over the past few years.
Unroll Me grew rapidly and attracted the attention of Rakuten-owned shopping startup called Slice. Slice is in the email business in that it pulls up receipts and analyzes them with an intention to help shoppers to track their discounts, packages, orders and more. The acquisition came in the wake of negotiations on a partnership deal.