It is no secret that the landscape for marketing products is changing and changing fast. Although companies now have the opportunity to utilize these new mediums at almost no cost, the fact is that simply posting about your product isn’t enough to have a successful marketing campaign on social media. Steve Lesnard, one of the most revered figures in the marketing industry has unveiled the two principles he always follows when working with companies large and small.
”Keep it simple to make it memorable.”
Disney founder, Walt Disney always said that the most important thing to do is to get the story right. Steve Lesnard states that the best products are always the ones that have a clear benefit to them. One of the best examples comes from tech giant Apple when they launched the iPod. Although their product clearly held more features than the competition, the marketing understood that not everyone had the time or wanted to research it. Therefore, their first AD was merely a black screen with the words “10k songs in your pocket”. The AD captured was both simplistic and conveyed emotion. Another great example comes from fitness company Peleton. The introduction of their premium bike was not marketed as having simply having a high-quality spinning bike in your home but capturing the energy of New York’s best spinning classes from the privacy of your own home.
“Bring it to life to make it real”.
The second principle will focus on the consumer experience, this, of course, is after you’ve chosen the right story for your product/company. One of the first steps within this principle is to ask yourself a few questions about the product. This could include questions such as “How will it look on me?”, “What does it do?” and so on. One of the best ways that this principle has been used came from YETI, an outdoors company. YETI often utilizes its connection with ambassadors to promote their products. These ambassadors will use the product during their outdoor adventures and film it, a great way to showcase the products use but also tie in a visual emotion to it.
Recently, Talkspace, a start-up that provides therapy via video chat just announced that it had hired a new chief medical officer. The new hire is Neil Leibowitz who previously worked for United Health as the senior medical director. Making this announcement was Co-Founder and CEO of this revolutionary start-up Oren Frank.
An insight on Talkspace
Talkspace is a revolutionary start-up that is saving lives and helping people living with mental health challenges have it easy. According to Oren Frank, its CEO, this company has more than a million subscribers taking advantage of its online therapy services. This CEO told CNBC in an interview that its the company has been making tens of millions through its subscription services. The platform offers quite a number of subscription options to its clients. For $79 weekly you can get to talk to a therapist online. There is also a $49 option which allows you to message a mental health profession. Visit Oren Frank on Youtube.
Bettering the services provided
According to Oren Frank, the hiring of Neil Leibowitz will enable the company to improve on the services that it provides to its clients. He stated that with such an experienced medical officer at its disposal, Talkspace could soon be able to prescribe medication to its clients when needed. The Talkspace CEO also mention that the medicine prescription will only be done through the video tool in line with federal regulations. In addition to this, the entry of Leibowitz into this company will be opening the doors for it to enter into the corporate space.
Serge Belamant is a French native born in the city of Tulle. He is renowned for his with a savvy mind in the blockchain technology. He later relocated to South Africa at the age of 14. This was to his father’s pursuit in the tiling business. Serge Belamant enrolled to study at Johannesburg Witwatersrand University in the computer sciences and technology field.
In his career journey, he has acquired immense expertise while serving various companies. He has earned a reputation for his unmatched skill and passion for building software in a coding digital financial transaction. He has also created multiple technological accomplishments. This has resulted in a massive financial banking systems worldwide.
In 1989, Serge Belamant founded his first company, Neti UEPS technologies. This firm was aimed at generating electronic payment systems or UEPS at a universal level. He built these system designs himself. He was responsible for designing a chip offline pre-authorized card for VISA. He worked with his team to develop a digital payment system to aid in the transfer of welfare grants and finances across South Africa.
He is the current co-founder of Zilch Technologies based in the UK. In addition, he works at Medikredit Integrated Healthcare Solutions as well as Prism Groups Holdings. He has owed the success of his business ideas to his son, Philip who is an IT engineer expert. Philip launched a firm that creates mobile games. He enabled his father to realize how influential social media can be in offering financial products, especially to the youth. This would require the use of their mobile phones in solving their financial situations.
Serge Belamant has accrued his wealth by simply designing useful products for people. He first discovers a need to be met, whether it is known or unknown to the people. This contributes to the overall financial success. He also believes that the desire to create something is also crucial at the start of a business venture. During his time spent at the firm, he has learned to trust his instincts and experience. Moreover, he believes in word of mouth as a great marketing strategy.
Bhanu Choudhrie is a well-established entrepreneur and philanthropist. He runs a wide range of investments and businesses all around the world. Choudhrie also specializes in emerging markets; China and Asia serve as perfect examples for this field. From his birth in 1978 in Delhi, he always desired to succeed throughout his childhood.
Choudhrie prides himself in an extensive career background, whereby, he owns an international business and marketing degree from Boston University. He also completed the OPM (Owners President Management) program at the Harvard Business School.
Bhanu Choudhrie holds the position of an executive director for C&C Alpha Group Limited since 2001. His role mainly revolves around directing investment strategies for this family-owned business. The firm boasts of an array of investments in different fields ranging from luxury hotels, restaurants as well as healthcare. It runs top-rated luxurious spa hotels in India and Mauritius in addition to various care centers based in the U.K. During an interview with thisismoney.co.uk, Choudhrie generously shares valuable tips with upcoming entrepreneurs that have helped him in his entrepreneurial journey. Read more business news about Bhanu Choudhrie at The Economics Times
Choudhrie felt honored to receive the prestigious Asian Entrepreneur of the Year Award in 2008 following his great achievements in business ventures. Moreover, one of the restaurant establishments under C&C Alpha Group was recently awarded the Restaurant of the Year title during the awards by Asian Voice Political and Public Life in 2010. However, the company will not stop at this, but will keep improving its services for even better ratings and awards.
Besides his business prowess, Choudhrie is committed to numerous philanthropic activities globally. He consistently makes huge donations to charity. According to Choudhrie, his giving spirit borrows from the Hindu philosophy that the more one gives the more one receives; something he has valued since childhood.
Bhanu Choudhrie is a family man currently residing in London with his wife. In the attempts to get back into the field of financial services, his recent move is the joining of New Century Bank’s board in the U.S. He has also established an Art Foundation in the U.K in a bid to support his love for art as well as promote Asian arts in the country.
If you are an aspiring entrepreneur, Bhanu Choudhrie insists that the perfect time to launch and shine in business is during crises and harsh environments.
Randal Nardone is the cofounder of fortress investment group. His locations are in the united states of America, New York city. Randal studied English and biology in the university of Connecticut and then later joined Boston University school of law where he earned his doctorate in jurisprudence degree. Apart from him being the co-founder, he is also the director and the principal in the company since the year 1998.
Currently, Randal serves in four roles in different institutions. This includes being the director at Brookvale Senior living. He also works at New Residential Investment Corp as the executive manager. Additionally, he serves as the director at Spring Leaf Holdings. But his main role is being the chief executive officer, the director and principal of fortress management group. He was added to the board of directors in fortress group in the year two thousand and six November, time after he started working with the committee in the year nineteen ninety-eight. It’s with collaboration with other investors including Wes Eden’s, that he was able to begin the group
Before Randal began working with the fortress group, he has worked in several other organizations. He was a partner in Thatcher Proffitt & wood company. Randal later moved on to be the principal in BlackRock financial management organization. From May 1997 to May the year 1997, Randal Nardone served as the managing director in UBS.
Among Randal’s achievements, he has also been ranked at number five hundred and fifty-seven as a billionaire to be listed in Forbes magazine. Fortress investment group is a profit private company that deals with management of equity, hedge funds and equity funds. It has an allowance of around 5000- 1000 employees who have shown their interest in content personalization, blue jeans network and also rapid application development. Soft bank being a dedicated company in financial services, Randal was so much in the idea of its purchase.
Randal Nardone has shown competence and proficiency in his works. He has a creative and innovative mind that has enabled him gain a very high profile in the business sector. From the many companies he has worked, Randal Nardone level of experience has gone high there by increasing his viability. Under his leadership, fortress investment group has managed to grow extensively from 18.5 million dollars to 40 billion dollars of assets.
Deirdre Baggot is the expert that anyone would call on if they needed a solution for payments regarding the healthcare industry. She was responsible for creating a bundled payment system that allowed many medical facilities to save money and improve health care. The healthcare facilities improved because they made the treatments more efficient and eliminated tests and procedures that were not needed. Baggot has a doctorate, Masters, any degree in nursing. She is responsible for the rising Healthcare facilities regarding the benefits of implementing a bundled payment system. With her with her help, the bundled payment system is becoming very popular with medical facilities around the country. Keep up to date ECGMC Thought Leadership
The professional career of Deirdre Baggot started as a staff nurse at Northwestern Memorial in 1997. In six-year stay at NMH, she would also become a coordinator. Once Baggott moved on to the University of Michigan Health System, she started to pick up how to improve patient care and payment system. It would be years later that Baggot would serve as Senior Vice President, Health Care Payment Innovative Practice Leader at GE Healthcare. She would help GE Healthcare produce annual revenue of over $6 million. That would be a great help in helping many medical facilities transition to the bundled payment method. She was able to inform medical facilities about some of the risk factors to expect while making the transition. Baggot informs medical facilities that leadership should be examining potential risk and they should be coming up with solutions.
Deirdre Baggot has been able to help many medical facilities while holding the position of Expert Reviewer at CMS for Bundled Payments. Her guidance helped several medical facilities to avoid any problems that they would have while transitioning to the bundled payments method. She was able to tell facilities that personnel in leadership positions should be able to come up with solutions that made the transition phase better. Read more: https://ideamensch.com/deirdre-baggot/
Randal Nardone studied at two colleges. He got a degree in English and Biology during his time at the University of Connecticut, and he also spent time at the Boston University School of Law, where he got a J.D. He works for several companies and firms before he founded Fortress, and one of his jobs was as a partner at a law firm. In 1998, though, he was ready to start something new, and he got together with a few other men to form Fortress. For more information about Randal Nardone, view his Crunchbase profile.
Randal Nardone has served in many roles with Fortress. He is a member of the management committee for the company, and he is also currently the CEO. Before that, one of the roles that he had served in was as the interim CEO, before he officially took over that position in 2013. The goal of the company from the beginning was to do something new, and it has grown quickly because of the different way that it has done things. It invested in real estate early on, and then it was focused on car racing for a time. Fortress has many subsidiaries, and Randal Nardone has been involved with them.
Randal Nardone isn’t just involved with Fortress, but he also serves on the board of a few other organizations. He helps Brookdale Senior Living by serving on its board. And, he also is involved in Springleaf Holdings in this way. He is a director at Gagfah, and he serves on the board of New Residential Investment Corp. Randal Nardone resides in New York City, New York, and he is successful in all areas of his career because of his experience and the good education that he received. Fortress is continuing to do well under him as the CEO, and he is able to use his experience to help other places by serving on the board.
Michael Nierenberg is a chief executive officer at a successful firm known as New Residential Investment Corp. His business acumen has seen him rise the ranks from a chairperson at the board of directors to his current position. His career background is impressive as he has taken up various prestigious roles in the past.
The jobs range from managing director at Fortress Investment Company to head of mortgages at Bank of America Merrill Lynch. He proves to be knowledgeable in the field of finance and thus gains the trust of the company clients easily.
It is imperative to note that Michael Nierenberg possesses leadership skills since he has over the years been elected to leadership positions. His field of expertise is in financial analytics based on the existing market trends. It has a positive contribution to Residential Investment Corp since it has recorded an increase in the profit margins since he took up the chief executive officer position.
The company differentiates itself from the conservative business models thus requiring a unique business strategy for the smooth running of its operations. Michael Nierenberg, therefore, aims to adapt to a unique approach that will suit the business needs. Clients with suffering investment portfolios can thus rely on these new management techniques.
In a recent report on the earnings report of the company, Michael Nierenberg portrayed an in-depth understanding of the importance of company growth. He highlights the investment thesis which has been implemented which aims to inject capital into the business.
The outcome would be a focus on acquiring non-agency mortgages. This strategy thus fits the growth model of the bonds portfolio. Michael Nierenberg believes that with proper strategy execution, the company will be a market leader shortly.
Michael Nierenberg demeanor suggests that his management techniques are based on tested methods. He is determined to continuously grow the company and use his years of experience to serve clients. The real estate industry has a lot of competition, but under his management, Residential Investment Corp will be a market leader. He is further able to identify business opportunities and build long-lasting business relationships which contribute to the success of the business.
Doe Deere is a woman who has a vision. Her vision was catapulted in American. But her drive and her love of America started as a little girl and continued to grow even through many years of hardship.
Doe was born as Xenia Vorotova in Russia. The year she turned 17, her mother decided to move their family of three, which included a sister, to America. This began a very difficult journey for the three of them. They landed in New York City full of excitement. Unfortunately, her mother was unable to get a job that would support them and eventually they ended up homeless and in a shelter in New York City. This did not stop Xenia. If anything, it increased her drive. The kindness of strangers provided them with opportunities. They moved into an apartment in Harlem. Xenia’s mother finally got a job as an accountant and Xenia was able to go to the Fashion Institute of Technology. Her younger sister got into Columbia University on a full scholarship not long after that. It was what set them all up for the success that was coming.
A few years passed, and Xenia became Doe Deere. In 2008, Doe began her company, Lime Crime. From rags to riches almost overnight became reality for this self-made entrepreneur. She worked hard, very hard, but she also never stopped dreaming. Doe dreamed of what could be and what she wanted.
In her article in entrepreneur.com,For Immigrants, America Was, Is and Will Always Be Great, Doe talks about the American Dream. She even thanks America for giving her the opportunity to pursue this dream. This is so inspiring! Here is a woman who came to American, her family lost everything, became homeless, lived in run-down housing projects, yet continued to work hard and pursue and believe in a dream. As a result, she became a very successful entrepreneur. Thank you Doe, for believing in this country and continuing to dream. May all of us, immigrants AND Americans alike continue to believe in the American dream and make this country great again!
It is quite evident that Brazil as a country faces difficulties in nurturing entrepreneurs. There are a number of challenges that scare Brazilians from starting businesses including high taxes. This however did not hold down Guilherme Paulus. In history, he goes down as one of the most successful business people in the tourism sector in Brazil. Mr. Paulus at first was in the computer science industry. He later realized that his passion was in hotels and tour agencies. He worked as a travels salesman where he acquired very important skills. At the age of 24, Guilherme Paulus started his own company called the CVC Tour Company. His major goal was to completely change the sector in the country and upgrade all the services offered so as to boost tourism in Brazil.
Over the years, CVC has grown and led to establishment of other hotels such as the GJP hotels that are all over the country. This great hotelier realized a loop-hole in the tourism sector in Brazil and decided to turn it into an opportunity. Under the leadership of Guilherme Paulus, CVC and GJP have ranked top in hospitality industry.
Guilherme Paulus has always believed in taking part in almost all tasks assigned to his workers. He knows that if he is actively involved in the daily activities then he will be able to understand his employees and know exactly what the market needs. He also values the community. Giving back to the society is his way of appreciating them for the support they give. Guilherme donates funds to the less privileged in Brazil. He generously gives financial aid to support the needy.
His part time activities include traveling and spending time on the internet. Traveling enables one get exposed to different environments and therefore realize what improvements need to be done in their businesses. He also believes that technology and the internet are very powerful tools in the market today. They help in marketing and reaching clients from all over the world. Through the internet, one can learn new ways of doing things. Interacting with fellow entrepreneurs is also very important when it comes to tourism.