How Fabletics Meets Your Needs in Ways Other Retailers Don’t

It’s no secret that athleisure (athletic leisure wear) is growing in popularity, and that Fabletics brand takes a big role in shaping this clothing style. You have probably seen advertisements for Fabletics, Kate Hudson’s brand of active wear. Fabletics takes a unique approach to retail by offering their products online and in stores for reasonable prices. With a growing amount of customers looking for flattering, comfortable, and quality active wear; Fabletics certainly launched its business at an ideal time.

 

Kate Hudson’s desire is to make a healthy lifestyle obtainable for more women by making athletic wear that builds confidence and motivation for all body types. Fabletics strives to create a healthy lifestyle, not just sell products in the athletic category. Fabletics has further prioritized their mission to make fitness obtainable to every customer by launching a plus sized line of clothing.

 

Fabletics has enjoyed phenomenal growth in the past three years by progressively learning and meeting the needs of today’s consumers with great accuracy. What makes Fabletics unique from other similar brands is that the company has a strategy for competing against Amazon. Consumers join a membership to Fabletics, which allows Fabletics to create an ongoing and customized relationship with the consumer. They even take the consumer’s location into consideration as they produce recommendations based on personal preferences and trends in different areas. Fabletics understands and caters to the modern consumer by building brand recognition, excellent customer service, and unique and affordable designs.

 

Fabletics specifically competes against Amazon by preventing showrooming, where consumers try on clothes in stores but then go on to buy them cheaper online. Kate Hudson’s goal is to create affordable and quality products, so that fitness is obtainable to all demographics. Fabletics stores are frequented by members as well as resulting in new members, and their selection offline influence products marketed to them online. Each member creates a profile and takes a lifestyle quiz so that Fabletics can customize their experience on their interactive website.

 

In an effort to keep Fabletics interactive and current, Kate Hudson also stays personally involved in her business with her hands on and creative approach. She knows the fashion industry is constantly changing, and Fabletics launches new products on a monthly basis, taking out the inventory that doesn’t sell.

 

Curious to see your Fabletics’ picks? Take the interactive lifestyle quiz here!

CHRIS BURCH: A SUCCESSFUL BUSINESS MAN WITH MULTIPLE BRANDS

Chris Burch Nihiwatu owns a resort that is dazzled by beauty.The beach resort on the Sumba island in Indonesia is more than just brilliant. It’s a sheer piece of paradise. The beach resort which was opened in 2015 and by 2016 it had managed to be ranked by Travel+Leisure as the best in the world.

Nihiwatu five star beach resort has even surpassed Chris Burch’s dream. The entrepreneur bought the property with James McBride as a hostel on the beach in 2012 from a New Jersey couple. To turn it into an international resort, they had to invest $30 million.Chris Burch purchased Nihiwatu as a way of giving back to the community and as a part of his legacy to his children. These days he shuffles between Miami, the private side of the resort where he built a home and the Hamptons.

About Nihiwatu Beach Resort

Nihiwatu loosely translates to mortar stone. The beach resort h has also been nicknamed as “The edge of wilderness” is the biggest source of employment in the Indonesian island. The billionaire also contributes to the development of the community through the Sumba Foundation which finances projects in the local community.

The beach resort’s interior décor comprises of traditional Sumba artifacts. It also has a wellness center which has group yoga sessions and a private beach spa. The beach is ideal for any passionate surfer and there are surfing lessons for the beginners at the Coconut Grove. While visiting Nihiwatu, you can go for excursions to the nearby waterfalls, go for horseback riding while connecting with the horses through a horse whisperer.

About Chris Burch

Chris Burch is an entrepreneur and capital investor with numerous investments in various industries which include Real Estate, hospitality, food industry, supplies, clothing, interior furnishings among others. Some of the companies he’s involved in include Jawbone, BubleBarGuggenheim Capital, Continuum Group, Voss Water among many others.  Check forbes.com for additional reading.

In addition to this, he is the CEO/founder of Burch Creative Capital. Mr.Burch is a serial entrepreneur, who started doing business while he was still a student at Ithaca College.Initially he was on the board of Pierre Hotel. The businessman belonged to the Rothman Institute Orthopedic Foundation board.  Head over to burchcreativecapital.com for important article.

Chris Burch is also a philanthropist who contributes towards The China Association of Social Work, The Henry Street Settlement, the funding of research at New York’s Sinai Hospital, The Child Welfare League of China and The Sumba Foundation.   Related article here.

Additional article on http://www.businessinsider.com/chris-burchs-nihiwatu-resort-is-the-best-hotel-in-the-world-2017-3/#nicknamed-the-edge-of-wilderness-nihiwatu-is-on-the-west-coast-of-sumba-a-remote-indonesian-island-1