Online Shopping Made Easy With Fabletics

Fabletics is an activewear brand that was founded in 2013. The name has gone from being one that produces comfortable and fashionable clothing to one that has taken over the fashion world. Today, Fabletics is worth millions, both in dollars and in customers. Women all over America are turning to Fabletics for their activewear needs. But what indeed makes Fabletics so unique that it has managed to stomp over some of the biggest names in the industry?

 

One of the main things that Fabletics sells is convenience. The brand has managed to redefine the entire shopping experience to make it more convenient for the customer than it has ever been. Using some of the latest technology coupled with some of the most brilliant marketing strategies, the brand has been able to go where no other brand has gone and has managed to stem its position in the activewear and leisurewear market.

 

Fabletics was founded by Hollywood actress Kate Hudson. Kate decided to team up with Adam Goldenberg and Don Ressler to bring her idea of an activewear brand to like. Goldenberg and Ressler are two men who are extremely well versed in the fashion industry, and with the online marketing sphere in particular. They are the founders of TechStyle Fashion Group, a brand that owns a number of major online clothing brands like JustFab and FabKids. Being two people who were previously working in the IT industry, they were able to incorporate technology well into the brands that they have given life to, which holds true for Fabletics as well.

 

Just like the other brands under TechStyle Fashion Group, Fabletics too works on an online platform. The brand uses some of the latest in online shopping technology to offer their customers a shopping experience that they would not get anywhere else. The brand has managed to set the bar high for other competitors in the industry, because of the clever marketing techniques that they have implemented to attract more and more customers.

 

When a customer enters the Fabletics website and chooses what they want to buy, they are given a prompt to sign up for a subscription package. The brand only sells its clothing through this, which enables them to keep their customers coming back for more. Fabletics implemented this, and immediately saw an increase in the number of people who wanted to buy their products. People were taken up by the fact that they could quickly get clothing delivered to their doorstep every month with no added effort, and without having to spend hours searching through potential products just to find the one. To make the process of picking easier, Fabletics integrated AI into their website that reads the customers buying patterns and what they have searched for to give them results that pertain to their tastes and likes. This means that the customer can see options that they would buy, without having to search for them. The system functions like a shopping assistant and is one more incentive for people to switch to Fabletics for their activewear and leisurewear needs.

Fabletics for Anyone

Fabletics is a great place to get the best exercise clothing for your needs, but you may not know why it’s a good place to get your clothing or why you would want to purchase it online.

 

What is Fabletics?

Fabletics is an online and small retail store that sells exercise clothing. The way it works is you set up an account and you pick your favorite styles. This way you can get the styles you want without leaving your home. All you have to do is wait for it to come in the mail and then you have a new outfit just for you and your exercise needs. This company wants to make sure you have the newest styles for your needs and that you are happy with the clothing you get. That is part of the reason they are so high quality.

 

Why Fabletics?

There are a lot of stores that offer exercise clothing and you might think they are all the same. Fabletics is different because it is very high quality and you can wear them for more than just exercising. They are made in stylish designs that make them a better fit for most people that want to have more than just a plain outfit for their clothing.

 

Fabletics is Now in Stores

Fabletics is also now has stores in the largest cities in the US. This is great for those that can get to them. They offer the same styles as the online subscription, but they also have some more styles that will only be available in the stores. That’s another reason these stores are some of the best if you want to try on the clothing before you buy it.

 

There are a lot of options, but Fabletics is one of those companies that has some of the best quality and styles available. You should take a moment to look at the different styles and options so you can be sure to get the outfit that you want and the styles that will work the best for you. This way you will know you are getting exactly what you want for your money.

How Fabletics Meets Your Needs in Ways Other Retailers Don’t

It’s no secret that athleisure (athletic leisure wear) is growing in popularity, and that Fabletics brand takes a big role in shaping this clothing style. You have probably seen advertisements for Fabletics, Kate Hudson’s brand of active wear. Fabletics takes a unique approach to retail by offering their products online and in stores for reasonable prices. With a growing amount of customers looking for flattering, comfortable, and quality active wear; Fabletics certainly launched its business at an ideal time.

 

Kate Hudson’s desire is to make a healthy lifestyle obtainable for more women by making athletic wear that builds confidence and motivation for all body types. Fabletics strives to create a healthy lifestyle, not just sell products in the athletic category. Fabletics has further prioritized their mission to make fitness obtainable to every customer by launching a plus sized line of clothing.

 

Fabletics has enjoyed phenomenal growth in the past three years by progressively learning and meeting the needs of today’s consumers with great accuracy. What makes Fabletics unique from other similar brands is that the company has a strategy for competing against Amazon. Consumers join a membership to Fabletics, which allows Fabletics to create an ongoing and customized relationship with the consumer. They even take the consumer’s location into consideration as they produce recommendations based on personal preferences and trends in different areas. Fabletics understands and caters to the modern consumer by building brand recognition, excellent customer service, and unique and affordable designs.

 

Fabletics specifically competes against Amazon by preventing showrooming, where consumers try on clothes in stores but then go on to buy them cheaper online. Kate Hudson’s goal is to create affordable and quality products, so that fitness is obtainable to all demographics. Fabletics stores are frequented by members as well as resulting in new members, and their selection offline influence products marketed to them online. Each member creates a profile and takes a lifestyle quiz so that Fabletics can customize their experience on their interactive website.

 

In an effort to keep Fabletics interactive and current, Kate Hudson also stays personally involved in her business with her hands on and creative approach. She knows the fashion industry is constantly changing, and Fabletics launches new products on a monthly basis, taking out the inventory that doesn’t sell.

 

Curious to see your Fabletics’ picks? Take the interactive lifestyle quiz here!

CHRIS BURCH: A SUCCESSFUL BUSINESS MAN WITH MULTIPLE BRANDS

Chris Burch Nihiwatu owns a resort that is dazzled by beauty.The beach resort on the Sumba island in Indonesia is more than just brilliant. It’s a sheer piece of paradise. The beach resort which was opened in 2015 and by 2016 it had managed to be ranked by Travel+Leisure as the best in the world.

Nihiwatu five star beach resort has even surpassed Chris Burch’s dream. The entrepreneur bought the property with James McBride as a hostel on the beach in 2012 from a New Jersey couple. To turn it into an international resort, they had to invest $30 million.Chris Burch purchased Nihiwatu as a way of giving back to the community and as a part of his legacy to his children. These days he shuffles between Miami, the private side of the resort where he built a home and the Hamptons.

About Nihiwatu Beach Resort

Nihiwatu loosely translates to mortar stone. The beach resort h has also been nicknamed as “The edge of wilderness” is the biggest source of employment in the Indonesian island. The billionaire also contributes to the development of the community through the Sumba Foundation which finances projects in the local community.

The beach resort’s interior décor comprises of traditional Sumba artifacts. It also has a wellness center which has group yoga sessions and a private beach spa. The beach is ideal for any passionate surfer and there are surfing lessons for the beginners at the Coconut Grove. While visiting Nihiwatu, you can go for excursions to the nearby waterfalls, go for horseback riding while connecting with the horses through a horse whisperer.

About Chris Burch

Chris Burch is an entrepreneur and capital investor with numerous investments in various industries which include Real Estate, hospitality, food industry, supplies, clothing, interior furnishings among others. Some of the companies he’s involved in include Jawbone, BubleBarGuggenheim Capital, Continuum Group, Voss Water among many others.  Check forbes.com for additional reading.

In addition to this, he is the CEO/founder of Burch Creative Capital. Mr.Burch is a serial entrepreneur, who started doing business while he was still a student at Ithaca College.Initially he was on the board of Pierre Hotel. The businessman belonged to the Rothman Institute Orthopedic Foundation board.  Head over to burchcreativecapital.com for important article.

Chris Burch is also a philanthropist who contributes towards The China Association of Social Work, The Henry Street Settlement, the funding of research at New York’s Sinai Hospital, The Child Welfare League of China and The Sumba Foundation.   Related article here.

Additional article on http://www.businessinsider.com/chris-burchs-nihiwatu-resort-is-the-best-hotel-in-the-world-2017-3/#nicknamed-the-edge-of-wilderness-nihiwatu-is-on-the-west-coast-of-sumba-a-remote-indonesian-island-1