Kenneth Goodgame’s Merchandising, Branding And Marketing Expertise At True Value Hardware Corporation

Kenneth Goodgame is a specialized Operations Manager, who creates OEM excellence through smart merchandising and marketing skills with a combination of his experienced, visionary sight.
Currently, Kenneth is the Chief Merchandising Officer and Senior Vice President of True Value Hardware Corporation.

The retail-owned hardware firm was founded in Chicago Illinois and has more than 5000 self-sustaining stores across the world, with members operating independently from the central warehouse. Since joining the company in 2013, Kenneth has managed the complete P&L worth more than $2.2 billion in the preset inventory of the 85,000 SKUs. He is also responsible for the company’s marketing, category management, merchandising, print advertising, pricing, global sourcing and private labeling. He carried out these tasks by reconstructing the talent acquisition and Merchanding team, and monitoring the functional groups the implemented the five-year professional strategy.

Kenneth also recruited the category management team members, POG/JDA managers, club regulations and heat mapping so as to manage the inventory and to merchandise SKU investments at the corporate and store levels countrywide. In a bid to improve the weak performance of the buying team, Kenneth replaced 40% of the buyers with more energized participants, hence raising the savings from 2% to over 10% in one year.

Goodgame installed the “pay for play” investment advertising program supported by vendors and collected over $8 million in 2014 and $13.8 million in 2015.The program offers suppliers an opportunity to buy ad spaces, hence contributing 50 percent to the expenditure of the company on the televised advertisements. As a result of the announcements in 2014, True Value’s customer count increased by 8 percent, retail comps rose 4 percent while ticket amount grew by 9 percent.

Kenneth created and implemented the 250 SKU EDLP program to retailers, delivering full margin percentages, and lowering the retails on most SKUs which had a sensitized price. The average basket ring increased by over 9 percent in 2015, full annual test markets. The local price perception was also considerably altered at the trial store level.

The most notable program created by Kenneth was the “New at True Value” end cap package which supported more than 2800 stores. The program recorded the highest number of store participation.

Reducing Risk

Risk is one of the key variables to consider when you are building a financial plan. Over time, there are many people who lose money because they do not take on enough risk in their portfolio. If you put all of your savings into a bank, you are earning very little interest on your money.

This is something that a lot of people do not realize until it is too late. Brian Bonar is someone who encourages a lot of people to invest, no matter what their current financial position is. If you are young, you can afford to take on more risk in your investing. However, if you are close to retirement, you should scale back on your investments. A lot of people are starting to learn the hard way about investing.

Brian Bonar

Brian Bonar runs a financial planning firm out of San Diego. During his time in business, he has helped a wide variety of people with their personal finances. A lot of people do not realize how much he can help them with their finances.

If you are someone who wants to start investing for the future, he is a great person to get advice from. He knows the steps that you need to take in order to have success over the long term. For many people as they get older, it is about changing the allocation in their portfolio. If you are someone who wants to get more creative, investing in gold can be a great hedge against bad economic times.

Gold

One of the oldest asset classes to invest in is gold. If you want to reduce risk in your portfolio, investing in gold is a great way to accomplish that goal. A lot of people simply do not realize how risky it is to have all of your eggs in one basket. If the economy goes down, you will not be able to recover without a hedge in your portfolio. As a general rule, the stock market and gold go in different directions. This means that if there is a crash, you will be able to have some sort of floor that prevents you from having your finances out of order.

Final Thoughts

According to Crunchbase, Overall, Brian Bonar has helped a lot of people with their finances. One of the best ways to accomplish your financial goals is to invest in the right asset classes. A lot of people have the wrong asset allocation within their portfolio, and this causes a lot of issues down the road. Brian Bonar has done a great job of planning out various scenarios for people to work through over time.

The entrepreneurial genius that is Don Ressler

Don Ressler is the co-founder and co-executive director of beauty, Inc. He is also known t have co-founded and acted as CEO at Fitness heaven and many other ventures that have become wildly successful. When he started his internet career, he was interested in consulting with companies so that they could take advantage of the growing online space. Up to date, Don Ressler has generated over one billion dollars in sales for the different companies and has also raised more than half a billion dollars as capital for internet companies.

Early years
Don Ressler met his long time business partner and friend, Adam Goldenberg when they were barely out of their teens. When they met, Adam had already created and sold his first company. Don, on the other hand, was by then an entrepreneur in his own brand building and he had just sold his own company, Fitness Heaven.com to Intermix. From the year 2001, the two have engaged in many business transactions, most of which have catapulted them into the state of stardom in entrepreneurship.

How JustFab, Inc came into being
JustFab is an online shop that deals with subscription based sale of items such as shoes, handbags, denim and jewelry. When the duo founded this company, they hoped that they could manage to offer a personalized shopping experience on Bloomberg.com where the clients would list down the fashion style and preferences before the shop comes up with an appropriate style. The company recently changed its name to Tech style fashion group.

The company has been operational for close to six years now and it offers great dressing solutions for the people who like custom made ideas in clothing. The online establishment includes Fabkids, shoedazzle, and fabletics.

Don Ressler says that the biggest setback that he ever faced was in 2005, when he and Adam had to watch the company they had built, Intermix, get ignored by the News Corp. Most of the team that was part of the making of Intermix got bored and left the merger. Then, Ressler and Goldenberg decided to create a brand building enterprise they could manage without the need to involve other parties.

They gathered a team of former Alena Members and started working out of the house and within two weeks, they had created Intelligent Beauty. It is from this success trail that JustFab was launched in 2010. On realizing that their main clients were parents, they brought in Fabkids and acquired Fab shoes from Europe.

Currently the company has a total capitalization of $250 million. Ressler states that the best thing in business is finding the right partner to grow with. He states that the commitment RHO has shown in creating durable brands while still being entrepreneurial makes them the ideal partner.