Desiree Perez, the smarts behind the success of Roc Nation

The music and entertainment industry has become very lucrative worldwide. In the year 2016 alone, the revenues in the sector were around $17.2 billion. To ensure you get a piece of this pie, you have to be very competitive, there is no room for slacking around. Music and entertainment have always been dominated by men, but nowadays hard-working women have proved themselves worthy enough to have a piece of this predominantly male pie. A good example of such a woman is Desiree Perez.

Desiree Perez, otherwise known as Des Perez in short, has worked with Roc Nation as the Chief Operating Officer since 2009. Roc Nation was founded in 2008, it is a renowned entertainment company that deals with music producers, song writers, recording artists, and athletes. Des Perez is known to be a tough negotiator. She is the success behind various deal sign ups, including Rihanna’s Samsung deal, among others. Des Perez plays an important role in the running of Roc Nation operations.

Roc Nation deals with the management of artists, brand building, promotions and publishing of music, and tour and concert productions. Through their continued collaboration with experts in the industry, technology, management and fashion experts, Roc Nation has been able to secure big industry names like Rihanna, Shakira, Big Sean, Meek Mill, and J. Cole. These achievements are thanks to Des Perez and her negotiating skills. These stars have been able to receive rewarding deals and payouts thanks to Des Perez and her outstanding contract management skills and more information click here.

Jay-Z is one of the biggest names when you talk about the music industry. Des Perez has played a huge role in creating Jay-Z’s success from a rapper to the now business dynasty and music icon. Jay-Z is normally referred as the “face” of Roc Nation, Des Perez is referred to as its “heart”. This due to her steady and compassionate management skills and Des Perez’s lacrosse camp.

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