Omar Yunes won in the Best Franchisee of the World which is a competition that recognizes the efforts of different franchisees across the world. He got recognition for the input he has made in the brand he represents. At the age of 21, he became a franchisee of the Japanese food chain. He now owns 13 franchise units which are found in Mexico, Veracruz and Puebla. This particular edition was attended by representatives from 34 different countries. A few of them include Brazil, France, Hungary, and Mexico. In this competition, the franchisee was evaluated from different perspectives. These included how the employees were motivated and improvements that have been made to the franchise. The effect of the franchise to its networks was also evaluated. This means how that particular company helped enrich other related brands.
Mr. Diego Elizarrarras who is the organizer of BFW Mexico, found Omar to be exceptional. This is because he has been able to implement control boards and ensure better management of information regarding the tasks he has been put in charge of. This is considered important when it comes to franchising. The CEO of Sushi Itto, Benjamin Cancelmo, considered the awards as a manifestation of the hard work they put in. This includes offering customers excellent service as well as hospitality. The award also shows that Mexican franchises are no longer simply a regional affair since the company has been able to receive international recognition.
Another franchisee who received recognition in Mexico was Ivan Tamer who is from Prendamex. He won second place. The case Ivan Tamer presented was about the implementation and provision of tools that would lead to a new marketing system.
Getting Familiar with Omar Yunes
Omar Yunes is a franchisee from the Sushi Itto Company. In the year 2015, he won the title of best franchisee of the world in Mexico. Later on, he got a chance to represent Mexican franchises in the world final which was held in Florence, Italy. He won first place for the case he presented. It was titled “The professionalization of the role of the franchisee”.