In 2012, Norman Pattiz recognized and exploited opportunities in the industry of audio-on-demand and founded PodcastOne; he is also the Executive Chairman of the latter. Initially, Norman Pattiz had launched his Courtside Entertainment Group which he had established in 2010. The group used to produce and distribute quality programming. The company grew spontaneously to be a world leader in production and distribution of on-demand audio programming.
In early 2000, Norman Pattiz was chosen by President Clinton to work with Broadcasting Board of Governors that belonged to the United States of America. He was again reappointed for the same post by President Bush in 2002. Norman’s task was to conceive and launch Arabica Language radio and television in America. The broadcast would then serve all countries of the Middle East in addition to Farsi language to Iran that target an audience of not less than 40 million per week.
Early this year Norman Pattiz together with Tom Webster, Edison strategy Research VP announced results of studies carried on the advertising tests that comprised five leading consumer brands in five different categories of product and service. The last study of such kind was conducted in 2016 and showed a tremendous positive impact of the podcast on brand awareness, intention to buy and recalling of directive messages.
The study’s main findings include more than 60% of listeners that were able to name grocery brand after the campaign, a significant increase from 7% recorded in the previous study. Learn more about Norman Pattiz: https://www.slideshare.net/NormanPattiz
The awareness of message used in the process rose by 60% from the past study and a regular restaurant by 76%. Besides, the study also indicated that over one-third of respondents had positive views of the automobile after product. The figures had increased by 18% in the previous year.
The research firm had carried out at least three different studies for PodcastOne to find out the efficiency of podcast advertising brands. The findings of the pre- and post-campaign studies indicated that the podcast audiences were friendly to messages of their brand. Also, they had an increased eager to accept and buy those products. Learn more about Norman Pattiz: http://normanpattiz.com/about/
PodcastOne’s Founder and Executive Chairman said that their core center of focus was to freely authenticate that podcast’s advertising format provides improved impact of the brand beyond traditional ways of advertisement.
Tom Webster also appreciated the co-operation and partnership between PodcastOne and Edison Research. The duo had successfully undertaken a noble task that would portray podcast advertising as an important entity to its clients.