There’s a reason why shea butter is an ingredient consumers want in their hair and skin products. It’s hydrating, natural, soothing and very emollient. Shea butter is derived from nuts of the shea tree, originally found in West Africa.
Shea butter helps hydrate hair and scalp with vitamins specifically vitamin E. It helps keep the scalp healthy and also protects hair and scalp from damaging sun with a natural, but low sun protection factor and from heat damage from blow dryers.
Shea butter can be used as a detangler for all hair types. It can be softened in the hands and then combed through hair with a wide tooth comb. Its hydrating formula and vitamins soften and remove knots gently. It can be warmed and mixed with coconut oil and applied to hair before using a curling iron and to enhance bounce and shine.
Shea butter can be melted and applied to hair for heat protection, and with other oils as a natural conditioner for hair leaving it soft, supple and shiny. Shea butter is often used to massage into the scalp as a treatment for eczema and dry scalp. It deeply hydrates the skin of the scalp with hydrating vitamins like vitamin E.
Eu’Genia Shea Butter is made with 95% pure African shea butter. The finest shea butters are used and the company employs hundreds of women, a main goal of the women run company. The African women learn how to pick the nuts and make them into shea butter. They learn desirable skills and business acumen that they can utilize on a regular basis. This endeavor enables women in this part of the world to produce a desirable high quality product. They do this while showing their daughters that women can have a positive impact on business and the world.
The founder of Eu’Genia is from West Africa and attended Harvard Business School. After working on Wall Street, she realized, along with her mother, that employing women in West Africa to manufacture a desirable product and market it to the west would be a win win situation.