What You Did Not Know About Kenneth Goodgame

Kenneth is a Marketing, Sales, and Retail Merchandising Executive with a bachelor of science in marketing from the University of Tennessee. He specializes in creating million and billion dollar OEM’s as an operations manager. He is also involved in innovative marketing and merchandising which is aimed at financial oversight and smart business strategy.

Kenneth says that his broad experience gives him “a veteran’s eye” to be able to navigate market shifts and the capacity to keep off costly mistakes. His focus is to deliver a balance regarding corporate alignment, key performance indicators, employee engagement, and quality assurance systems. He can capitalize his capability to enhance growth through cost analysis, leadership, composed negotiations, quality improvements, and productivity enhancements.

Kenneth worked as the senior vice president and Chief Merchandising Officer at the True Value Hardware Corporation (in Chicago) from 2013 up to 2015. He led many cross functional groups to come up with an implement 5-year long comprehensive corporate strategic plan during this period. This was meant to deliver a long-term growth in the company. He also hired a complete category management team while working at True Value Hardware Corporation. This team was mandated to work on pricing, heat mapping, store levels, and POG/JDA management.

Kenneth invented the program known as “pay for play” which supports advertising investment. He also launched 250 SKU EDLP program for retailers. This program was meant to deliver full margin percentage on the SKUs that were most price sensitive.

Kenneth served as the General Manager at the Ace Hardware Corporation from 2010 to 2013. It is located in Oak Brook, IL. He also created and implemented a broad range of the leading marketing strategies while at this company. Kenneth has worked as the President of Direct Tools Factory Outlet, Senior Vice President, Senior Global Product Merchant, among other positions in his career.

Kenneth has been a good example of hard work and commitment. His advice to others in this business industry is to take opportunities that others have missed and run with them. He says that actual values coupled with excellent team leadership equal to success.

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