Don Ressler is the co-founder and co-executive director of beauty, Inc. He is also known t have co-founded and acted as CEO at Fitness heaven and many other ventures that have become wildly successful. When he started his internet career, he was interested in consulting with companies so that they could take advantage of the growing online space. Up to date, Don Ressler has generated over one billion dollars in sales for the different companies and has also raised more than half a billion dollars as capital for internet companies.
Don Ressler met his long time business partner and friend, Adam Goldenberg when they were barely out of their teens. When they met, Adam had already created and sold his first company. Don, on the other hand, was by then an entrepreneur in his own brand building and he had just sold his own company, Fitness Heaven.com to Intermix. From the year 2001, the two have engaged in many business transactions, most of which have catapulted them into the state of stardom in entrepreneurship.
How JustFab, Inc came into being
JustFab is an online shop that deals with subscription based sale of items such as shoes, handbags, denim and jewelry. When the duo founded this company, they hoped that they could manage to offer a personalized shopping experience on Bloomberg.com where the clients would list down the fashion style and preferences before the shop comes up with an appropriate style. The company recently changed its name to Tech style fashion group.
The company has been operational for close to six years now and it offers great dressing solutions for the people who like custom made ideas in clothing. The online establishment includes Fabkids, shoedazzle, and fabletics.
Don Ressler says that the biggest setback that he ever faced was in 2005, when he and Adam had to watch the company they had built, Intermix, get ignored by the News Corp. Most of the team that was part of the making of Intermix got bored and left the merger. Then, Ressler and Goldenberg decided to create a brand building enterprise they could manage without the need to involve other parties.
They gathered a team of former Alena Members and started working out of the house and within two weeks, they had created Intelligent Beauty. It is from this success trail that JustFab was launched in 2010. On realizing that their main clients were parents, they brought in Fabkids and acquired Fab shoes from Europe.
Currently the company has a total capitalization of $250 million. Ressler states that the best thing in business is finding the right partner to grow with. He states that the commitment RHO has shown in creating durable brands while still being entrepreneurial makes them the ideal partner.